{"product_id":"bu-soft-shad-silicone-fishing-lures-40mm-60mm-pike-swimbait","title":"B\u0026U Soft Shad Silicone Lures 40mm 60mm – Pike Bass Swimbait","description":"\n\u003ch2\u003eB\u0026amp;U Soft Shad Silicone Fishing Lures – 40mm \u0026amp; 60mm\u003c\/h2\u003e\n\u003cp\u003eMeet your new go-to soft bait for serious freshwater and saltwater fishing. The \u003cstrong\u003eB\u0026amp;U Soft Shad Silicone Lures\u003c\/strong\u003e are designed to mimic the lifelike movement of real baitfish, triggering aggressive strikes from pike, bass, perch, zander, and more. Available in two versatile sizes — \u003cstrong\u003e40mm\u003c\/strong\u003e and \u003cstrong\u003e60mm\u003c\/strong\u003e — these worm-style swimbaits are built to perform across a wide range of fishing environments.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Anglers Choose B\u0026amp;U Soft Shad Lures\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eUltra-Realistic Silicone Construction:\u003c\/strong\u003e Premium soft silicone body flexes naturally in the water, producing an irresistible tail action that predatory fish can't ignore.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTwo Size Options:\u003c\/strong\u003e 40mm for finesse fishing and targeting smaller predators; 60mm for larger targets like pike and big bass.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVersatile Fishing Positions:\u003c\/strong\u003e Equally at home on ocean boats, beach casting, lake fishing, rivers, reservoir ponds, streams, and ocean rock fishing.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNatural Color Patterns:\u003c\/strong\u003e Carefully crafted shad-style colors and finishes that blend in with real forage fish for maximum effectiveness.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNo High-Concern Chemicals:\u003c\/strong\u003e Made without high-concern chemicals for a safer, responsible fishing experience.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNon-Electronic, Simple to Use:\u003c\/strong\u003e No batteries, no fuss — just cast, retrieve, and let the lifelike wobbling action do the work.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eModel WD03:\u003c\/strong\u003e Designed as part of B\u0026amp;U's trusted lure lineup for consistent, reliable performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003ctable style=\"width:100%; border-collapse:collapse;\"\u003e\n  \u003ctr style=\"background:#f5f5f5;\"\u003e\n\u003ctd style=\"padding:8px; border:1px solid #ddd;\"\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px; border:1px solid #ddd;\"\u003eB\u0026amp;U\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"padding:8px; border:1px solid #ddd;\"\u003e\u003cstrong\u003eModel\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px; border:1px solid #ddd;\"\u003eWD03\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr style=\"background:#f5f5f5;\"\u003e\n\u003ctd style=\"padding:8px; border:1px solid #ddd;\"\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px; border:1px solid #ddd;\"\u003eSoft Bait \/ Swimbait\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"padding:8px; border:1px solid #ddd;\"\u003e\u003cstrong\u003eSizes Available\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px; border:1px solid #ddd;\"\u003e40mm, 60mm\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr style=\"background:#f5f5f5;\"\u003e\n\u003ctd style=\"padding:8px; border:1px solid #ddd;\"\u003e\u003cstrong\u003eMaterial\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px; border:1px solid #ddd;\"\u003ePremium Soft Silicone\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"padding:8px; border:1px solid #ddd;\"\u003e\u003cstrong\u003eQuantity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px; border:1px solid #ddd;\"\u003eOne Set\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr style=\"background:#f5f5f5;\"\u003e\n\u003ctd style=\"padding:8px; border:1px solid #ddd;\"\u003e\u003cstrong\u003eTarget Species\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px; border:1px solid #ddd;\"\u003ePike, Bass, Perch, Zander \u0026amp; More\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr\u003e\n\u003ctd style=\"padding:8px; border:1px solid #ddd;\"\u003e\u003cstrong\u003eFishing Environments\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px; border:1px solid #ddd;\"\u003eOcean, Lake, River, Reservoir, Stream, Beach, Rock Fishing\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003ctr style=\"background:#f5f5f5;\"\u003e\n\u003ctd style=\"padding:8px; border:1px solid #ddd;\"\u003e\u003cstrong\u003eCountry of Origin\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding:8px; border:1px solid #ddd;\"\u003eMade in China\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eExplore More B\u0026amp;U Lures\u003c\/h3\u003e\n\u003cp\u003eLooking to build out your tackle box? Check out these other top-rated B\u0026amp;U lures from our store:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/soft-shad-t-tail-fishing-lures-6-5cm-pike-zander-3d-eyes-6-pack\"\u003eB\u0026amp;U Soft Shad T-Tail Lures 6.5cm Pike Zander 3D Eyes – 6 Pack\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/bu-sinking-minnow-lure-29mm-2-8g-bass-pike-trout-wobbler\"\u003eB\u0026amp;U Sinking Minnow Lure 29mm 2.8g – Bass Pike Trout Wobbler\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/bu-soft-crawfish-bass-fishing-lure-salted-craw-bait-5-pack\"\u003eB\u0026amp;U Soft Crawfish Bass Lure – Salted Craw Bait 5 Pack\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLearn more: \u003ca href=\"https:\/\/www.epa.gov\/sunsafety\/sun-safety-monthly-average-uv-index\" target=\"_blank\" rel=\"noopener\"\u003eEPA UV Index information\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eQ: What fish species are these soft shad lures best suited for?\u003c\/h4\u003e\n\u003cp\u003eA: The B\u0026amp;U Soft Shad Silicone Lures (40mm \u0026amp; 60mm) are ideal for targeting pike, bass, perch, and zander. The 40mm size works great for finesse presentations, while the larger 60mm swimbait excels at attracting big predatory pike and bass in lakes, rivers, and coastal waters.\u003c\/p\u003e\n\u003ch4\u003eQ: Can these lures be used in both freshwater and saltwater?\u003c\/h4\u003e\n\u003cp\u003eA: Yes! These versatile soft silicone baits are designed for use in a wide range of environments — freshwater lakes, rivers, reservoir ponds, and streams, as well as ocean boat fishing, ocean beach fishing, and ocean rock fishing.\u003c\/p\u003e\n\u003ch4\u003eQ: What rigging options work best with these soft shad swimbaits?\u003c\/h4\u003e\n\u003cp\u003eA: These soft bait worm-style lures are compatible with a variety of rigs including jig heads, Texas rigs, drop shot rigs, and Carolina rigs. Jig heads are particularly popular for achieving the natural shad-like swimming action these lures are known for.\u003c\/p\u003e\n\u003ch4\u003eQ: Are these lures made with safe materials?\u003c\/h4\u003e\n\u003cp\u003eA: Yes. B\u0026amp;U confirms that these soft silicone fishing lures contain no high-concern chemicals, making them a responsible choice for both the angler and the aquatic environment.\u003c\/p\u003e\n\u003c!-- production-packaging-notice --\u003e\n\u003ch3\u003eProduction \u0026amp; Packaging Notice\u003c\/h3\u003e\n\u003cp\u003eTo maintain high stock availability and fast shipping times, our items are sourced from multiple verified manufacturing facilities. While the core quality, materials, and product specifications remain identical, you may notice slight variations in the packaging design, manufacturing origin, or the wording of the printed instructions.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What fish species are these soft shad lures best suited for?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The B\u0026amp;U Soft Shad Silicone Lures (40mm \u0026amp; 60mm) are ideal for targeting pike, bass, perch, and zander. The 40mm size works great for finesse presentations, while the larger 60mm swimbait excels at attracting big predatory pike and bass in lakes, rivers, and coastal waters.\"}}, {\"@type\": \"Question\", \"name\": \"Can these lures be used in both freshwater and saltwater?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes! 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