{"product_id":"bu-fat-impact-ring-shad-soft-swimbait-lure-55mm-70mm","title":"B\u0026U Fat Impact Ring Shad Soft Swimbait Lure 55mm\/70mm","description":"\n\u003ch2\u003eB\u0026amp;U Fat Impact Ring Shad – Soft Plastic Swimbait \u0026amp; Jigging Lure\u003c\/h2\u003e\n\u003cp\u003eStep up your fishing game with the \u003cstrong\u003eB\u0026amp;U Fat Impact Ring Shad\u003c\/strong\u003e — a premium soft plastic swimbait designed to trigger aggressive strikes from bass, pike, zander, and more. Available in \u003cstrong\u003e55mm and 70mm\u003c\/strong\u003e sizes, this chunky ring shad profile creates irresistible underwater vibration and lifelike movement that predatory fish simply can't ignore.\u003c\/p\u003e\n\n\u003cp\u003eMade in Mainland China by a manufacturer with over 10 years of ODM\/OEM experience in professional fishing tackle.\u003c\/p\u003e\n\n\u003ch3\u003eWhy Anglers Love the Fat Impact Ring Shad\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRinged Body Design:\u003c\/strong\u003e The segmented ring texture traps and releases water on every twitch, producing a pulsing action that mimics injured baitfish.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFat Profile Silhouette:\u003c\/strong\u003e The wide, chunky body displaces more water for maximum vibration and visibility in murky or deep conditions.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVersatile Rigging Options:\u003c\/strong\u003e Perfect for jig heads, drop shots, Texas rigs, Carolina rigs, and swimbait hooks — rig it your way.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eTwo Size Options:\u003c\/strong\u003e Choose 55mm for finesse applications or 70mm for targeting larger predators.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDurable Soft Plastic:\u003c\/strong\u003e High-quality, soft yet resilient material withstands repeated strikes and stays on the hook longer.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNo High-Concern Chemicals:\u003c\/strong\u003e Formulated without high-concern chemicals — safe for freshwater and saltwater environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIdeal Fishing Environments\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003eLakes, rivers, and reservoir ponds\u003c\/li\u003e\n  \u003cli\u003eOcean boat fishing \u0026amp; ocean beach fishing\u003c\/li\u003e\n  \u003cli\u003eOcean rock fishing\u003c\/li\u003e\n  \u003cli\u003eStreams and management fields\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003ctable\u003e\n  \u003ctbody\u003e\n    \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eBrand\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eB\u0026amp;U\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eModel\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eELEGANT 01\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eType\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eSoft Bait \/ Swimbait\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eSizes\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e55mm \/ 70mm\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eLuminous\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eElectronic\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eHigh-Concern Chemicals\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eNone\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eQuantity\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eOne Set\u003c\/td\u003e\n\u003c\/tr\u003e\n    \u003ctr\u003e\n\u003ctd\u003e\u003cstrong\u003eCountry of Origin\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eMade in Mainland China\u003c\/td\u003e\n\u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\n\u003ch3\u003eComplete Your Tackle Box\u003c\/h3\u003e\n\u003cp\u003eLooking for more versatile lures? Check out these great options from our store:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/bu-29mm-sinking-minnow-jerkbait-fishing-lure-bass-trout-pike\"\u003eB\u0026amp;U 29mm Sinking Minnow Jerkbait Lure – Bass Trout Pike\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/bu-sinking-minnow-lure-29mm-2-8g-bass-pike-trout-wobbler\"\u003eB\u0026amp;U Sinking Minnow Lure 29mm 2.8g – Bass Pike Trout Wobbler\u003c\/a\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003ca href=\"\/products\/bu-soft-crawfish-bass-fishing-lure-salted-craw-bait-5-pack\"\u003eB\u0026amp;U Soft Crawfish Bass Lure – Salted Craw Bait 5 Pack\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLearn more: \u003ca href=\"https:\/\/medlineplus.gov\/benefitsofexercise.html\" target=\"_blank\" rel=\"noopener\"\u003eMedlinePlus on the benefits of exercise\u003c\/a\u003e\u003c\/p\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003ch4\u003eQ: What fish species is the B\u0026amp;U Fat Impact Ring Shad designed to target?\u003c\/h4\u003e\n\u003cp\u003eA: The Fat Impact Ring Shad is designed primarily as a bass lure but its fat profile and vibrating ring body make it highly effective for targeting pike, zander, perch, and other predatory species in both freshwater and saltwater environments.\u003c\/p\u003e\n\n\u003ch4\u003eQ: What is the difference between the 55mm and 70mm sizes?\u003c\/h4\u003e\n\u003cp\u003eA: The 55mm version is ideal for finesse fishing situations where a smaller, subtler profile is needed to entice wary fish. The 70mm version provides a larger target for bigger predators and works great in open water jigging and swimbait presentations where more water displacement is beneficial.\u003c\/p\u003e\n\n\u003ch4\u003eQ: What rigs work best with the Fat Impact Ring Shad swimbait?\u003c\/h4\u003e\n\u003cp\u003eA: This soft plastic bait is extremely versatile and works well on jig heads for a straight swimming action, as well as on Texas rigs, Carolina rigs, drop shots, and weedless swimbait hooks. Experiment with different retrieves — steady swimming, lift-and-drop, or slow rolling — to find what triggers the most strikes on your local water.\u003c\/p\u003e\n\n\u003ch4\u003eQ: Is the B\u0026amp;U Fat Impact Ring Shad suitable for saltwater fishing?\u003c\/h4\u003e\n\u003cp\u003eA: Yes! The lure is designed for use across ocean boat fishing, ocean beach fishing, and ocean rock fishing environments, making it equally at home in saltwater as it is in lakes, rivers, and reservoirs.\u003c\/p\u003e\n\u003c!-- production-packaging-notice --\u003e\n\u003ch3\u003eProduction \u0026amp; Packaging Notice\u003c\/h3\u003e\n\u003cp\u003eTo maintain high stock availability and fast shipping times, our items are sourced from multiple verified manufacturing facilities. While the core quality, materials, and product specifications remain identical, you may notice slight variations in the packaging design, manufacturing origin, or the wording of the printed instructions.\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What fish species is the B\u0026U Fat Impact Ring Shad designed to target?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The Fat Impact Ring Shad is designed primarily as a bass lure but its fat profile and vibrating ring body make it highly effective for targeting pike, zander, perch, and other predatory species in both freshwater and saltwater environments.\"}}, {\"@type\": \"Question\", \"name\": \"What is the difference between the 55mm and 70mm sizes?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"The 55mm version is ideal for finesse fishing situations where a smaller, subtler profile is needed to entice wary fish. The 70mm version provides a larger target for bigger predators and works great in open water jigging and swimbait presentations where more water displacement is beneficial.\"}}, {\"@type\": \"Question\", \"name\": \"What rigs work best with the Fat Impact Ring Shad swimbait?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"This soft plastic bait is extremely versatile and works well on jig heads for a straight swimming action, as well as on Texas rigs, Carolina rigs, drop shots, and weedless swimbait hooks. Experiment with different retrieves — steady swimming, lift-and-drop, or slow rolling — to find what triggers the most strikes on your local water.\"}}, {\"@type\": \"Question\", \"name\": \"Is the B\u0026U Fat Impact Ring Shad suitable for saltwater fishing?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes! The lure is designed for use across ocean boat fishing, ocean beach fishing, and ocean rock fishing environments, making it equally at home in saltwater as it is in lakes, rivers, and reservoirs.\"}}]}\u003c\/script\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"BreadcrumbList\", \"itemListElement\": [{\"@type\": \"ListItem\", \"position\": 1, \"name\": \"Home\", \"item\": \"https:\/\/fzefzx-nb.myshopify.com\/\"}, {\"@type\": \"ListItem\", \"position\": 2, \"name\": \"Home page\", \"item\": \"https:\/\/fzefzx-nb.myshopify.com\/collections\/frontpage\"}, {\"@type\": \"ListItem\", \"position\": 3, \"name\": \"B\u0026U Fat Impact Ring Shad Soft Swimbait Lure 55mm\/70mm\", \"item\": \"https:\/\/fzefzx-nb.myshopify.com\/products\/bu-fat-impact-ring-shad-soft-swimbait-lure-55mm-70mm\"}]}\u003c\/script\u003e","brand":"P3","offers":[{"title":"ENGINE OIL GREEN \/ 15PCS-55mm-1.5g","offer_id":67632760750449,"sku":"1005007625436004-ENGINE OIL GREEN-15PCS-55mm-1.5g","price":11.27,"currency_code":"USD","in_stock":true},{"title":"ENGINE OIL GREEN \/ 10PCS-70mm-2.6g","offer_id":67632760783217,"sku":"1005007625436004-ENGINE OIL GREEN-10PCS-70mm-2.6g","price":10.92,"currency_code":"USD","in_stock":true},{"title":"GOLD \/ 15PCS-55mm-1.5g","offer_id":67632760815985,"sku":"1005007625436004-GOLD-15PCS-55mm-1.5g","price":11.2,"currency_code":"USD","in_stock":true},{"title":"GOLD \/ 10PCS-70mm-2.6g","offer_id":67632760848753,"sku":"1005007625436004-GOLD-10PCS-70mm-2.6g","price":11.65,"currency_code":"USD","in_stock":true},{"title":"GREEN \/ 15PCS-55mm-1.5g","offer_id":67632760881521,"sku":"1005007625436004-GREEN-15PCS-55mm-1.5g","price":11.37,"currency_code":"USD","in_stock":true},{"title":"GREEN \/ 10PCS-70mm-2.6g","offer_id":67632760914289,"sku":"1005007625436004-GREEN-10PCS-70mm-2.6g","price":10.92,"currency_code":"USD","in_stock":true},{"title":"DEVIL PURPLE \/ 15PCS-55mm-1.5g","offer_id":67632760947057,"sku":"1005007625436004-DEVIL PURPLE-15PCS-55mm-1.5g","price":10.6,"currency_code":"USD","in_stock":true},{"title":"DEVIL PURPLE \/ 10PCS-70mm-2.6g","offer_id":67632760979825,"sku":"1005007625436004-DEVIL PURPLE-10PCS-70mm-2.6g","price":11.58,"currency_code":"USD","in_stock":true},{"title":"PURPLE \/ 15PCS-55mm-1.5g","offer_id":67632761012593,"sku":"1005007625436004-PURPLE-15PCS-55mm-1.5g","price":11.06,"currency_code":"USD","in_stock":true},{"title":"PURPLE \/ 10PCS-70mm-2.6g","offer_id":67632761045361,"sku":"1005007625436004-PURPLE-10PCS-70mm-2.6g","price":11.65,"currency_code":"USD","in_stock":true},{"title":"BROWN RED \/ 15PCS-55mm-1.5g","offer_id":67632761078129,"sku":"1005007625436004-BROWN RED-15PCS-55mm-1.5g","price":11.06,"currency_code":"USD","in_stock":true},{"title":"BROWN RED \/ 10PCS-70mm-2.6g","offer_id":67632761110897,"sku":"1005007625436004-BROWN RED-10PCS-70mm-2.6g","price":11.58,"currency_code":"USD","in_stock":true},{"title":"YELLOW \/ 15PCS-55mm-1.5g","offer_id":67632761143665,"sku":"1005007625436004-YELLOW-15PCS-55mm-1.5g","price":11.2,"currency_code":"USD","in_stock":true},{"title":"YELLOW \/ 10PCS-70mm-2.6g","offer_id":67632761176433,"sku":"1005007625436004-YELLOW-10PCS-70mm-2.6g","price":11.65,"currency_code":"USD","in_stock":true},{"title":"BLACK BLUE \/ 15PCS-55mm-1.5g","offer_id":67632761209201,"sku":"1005007625436004-BLACK BLUE-15PCS-55mm-1.5g","price":11.27,"currency_code":"USD","in_stock":true},{"title":"BLACK BLUE \/ 10PCS-70mm-2.6g","offer_id":67632761241969,"sku":"1005007625436004-BLACK BLUE-10PCS-70mm-2.6g","price":11.93,"currency_code":"USD","in_stock":true},{"title":"BLACK RED \/ 15PCS-55mm-1.5g","offer_id":67632761274737,"sku":"1005007625436004-BLACK RED-15PCS-55mm-1.5g","price":11.06,"currency_code":"USD","in_stock":true},{"title":"BLACK RED \/ 10PCS-70mm-2.6g","offer_id":67632761307505,"sku":"1005007625436004-BLACK RED-10PCS-70mm-2.6g","price":10.92,"currency_code":"USD","in_stock":true},{"title":"PINK \/ 15PCS-55mm-1.5g","offer_id":67632761340273,"sku":"1005007625436004-PINK-15PCS-55mm-1.5g","price":11.06,"currency_code":"USD","in_stock":true},{"title":"PINK \/ 10PCS-70mm-2.6g","offer_id":67632761373041,"sku":"1005007625436004-PINK-10PCS-70mm-2.6g","price":11.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1046\/3431\/9217\/files\/S98f18d31686148278b7f0cbd8bd95d8aT.webp?v=1791056794","url":"https:\/\/p3shopmart.com\/products\/bu-fat-impact-ring-shad-soft-swimbait-lure-55mm-70mm","provider":"P3","version":"1.0","type":"link"}