B&U Fat Impact Ring Shad Soft Swimbait Lure 55mm/70mm

B&U Fat Impact Ring Shad – Soft Plastic Swimbait & Jigging Lure

Step up your fishing game with the B&U Fat Impact Ring Shad — a premium soft plastic swimbait designed to trigger aggressive strikes from bass, pike, zander, and more. Available in 55mm and 70mm sizes, this chunky ring shad profile creates irresistible underwater vibration and lifelike movement that predatory fish simply can't ignore.

Made in Mainland China by a manufacturer with over 10 years of ODM/OEM experience in professional fishing tackle.

Why Anglers Love the Fat Impact Ring Shad

• Ringed Body Design: The segmented ring texture traps and releases water on every twitch, producing a pulsing action that mimics injured baitfish.
• Fat Profile Silhouette: The wide, chunky body displaces more water for maximum vibration and visibility in murky or deep conditions.
• Versatile Rigging Options: Perfect for jig heads, drop shots, Texas rigs, Carolina rigs, and swimbait hooks — rig it your way.
• Two Size Options: Choose 55mm for finesse applications or 70mm for targeting larger predators.
• Durable Soft Plastic: High-quality, soft yet resilient material withstands repeated strikes and stays on the hook longer.
• No High-Concern Chemicals: Formulated without high-concern chemicals — safe for freshwater and saltwater environments.

Ideal Fishing Environments

• Lakes, rivers, and reservoir ponds
• Ocean boat fishing & ocean beach fishing
• Ocean rock fishing
• Streams and management fields

Specifications

Complete Your Tackle Box

Looking for more versatile lures? Check out these great options from our store:

• B&U 29mm Sinking Minnow Jerkbait Lure – Bass Trout Pike
• B&U Sinking Minnow Lure 29mm 2.8g – Bass Pike Trout Wobbler
• B&U Soft Crawfish Bass Lure – Salted Craw Bait 5 Pack

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Frequently Asked Questions

Q: What fish species is the B&U Fat Impact Ring Shad designed to target?

A: The Fat Impact Ring Shad is designed primarily as a bass lure but its fat profile and vibrating ring body make it highly effective for targeting pike, zander, perch, and other predatory species in both freshwater and saltwater environments.

Q: What is the difference between the 55mm and 70mm sizes?

A: The 55mm version is ideal for finesse fishing situations where a smaller, subtler profile is needed to entice wary fish. The 70mm version provides a larger target for bigger predators and works great in open water jigging and swimbait presentations where more water displacement is beneficial.

Q: What rigs work best with the Fat Impact Ring Shad swimbait?

A: This soft plastic bait is extremely versatile and works well on jig heads for a straight swimming action, as well as on Texas rigs, Carolina rigs, drop shots, and weedless swimbait hooks. Experiment with different retrieves — steady swimming, lift-and-drop, or slow rolling — to find what triggers the most strikes on your local water.

Q: Is the B&U Fat Impact Ring Shad suitable for saltwater fishing?

A: Yes! The lure is designed for use across ocean boat fishing, ocean beach fishing, and ocean rock fishing environments, making it equally at home in saltwater as it is in lakes, rivers, and reservoirs.

Production & Packaging Notice

To maintain high stock availability and fast shipping times, our items are sourced from multiple verified manufacturing facilities. While the core quality, materials, and product specifications remain identical, you may notice slight variations in the packaging design, manufacturing origin, or the wording of the printed instructions.